Participation at the Ningbo Food Expo, held at the Ningbo International Convention and Exhibition Center from 14 to 16 November 2025, introduced Yum Yum Bites to a broader international audience. Many visitors showed strong interest in Sarawak flavours, especially the Terung Asam fruit and the variety of Terung Asam–based products displayed at the booth.
The expo provided meaningful exposure to the China market and created opportunities to present Sarawak’s unique ingredients in a new environment. The positive response highlighted the potential for further growth and increasing interest in bringing these flavours to consumers across the region.
For media coverage of the event, visitors may refer to the China news article here.
